Graveyard Games
Graveyard Games is a small business focused on selling Magic the Gathering cards. They were started by Magic the Gathering gamer for the love of the game. The only thing they do is sell Magic singles, but they do so with great customer service, fast shipping, and a true interest in the game.
They were entering the market with several well established competitors, so their identity needed to set them apart. The primary goals were to capture the spirit of tabletop gaming, be recognizable, and have the ability to grow. While the main audience is men 18-25, Magic has a large and diverse following, so something more generally appealing was in order.
